Craig Shearer

Craig Shearer

Director of Operations

Craig has been active in the hospitality industry at all levels since 1996. Progressing from casual barman to venue owner he has an intimate understanding of what it takes to be successful within this field. With a bachelor degree in business, Craig is now sharing the skills learned over the past 19 years with Armada clients.

Jason Sheater

Jason Sheather

Director of Professional Services

With a business degree and a post graduate degree in Finance from FINSIA, Jason spent many years working in accounting and investment banking. After seven years with the NAB as a senior business banker, Jason moved into hospitality where he uses his skills to manage: revenue, expenditure, cash flow control and forecasting, compliance, internal reporting and strategic expansion.

Gerard Coakley

Operations Manager - VIC

Gerard has been a full-time hospitality professional since arriving in Australia back in 2002 starting off as a bartender in a busy Irish pub in Melbourne. He quickly moved into a management position through his hard work ethic & dedication to pursuing his career in the industry. Within the Armada team Gerard is responsible for the optimisation of all operations within the venues including wages monitoring & reduction, compliance in all areas, profit margins, staffing & mentoring young venue managers within the venues.

Jodie Tiernan

Operations Manager - NSW

Jodie brings many years of experience to the Armada Operations team. With 6 years experience with the Holiday Inn chain in London before starting with a Brewery Owned Company, Scottish & Newcastle. It was there she trained and managed four of the groups hotels throughout the CBD of London. After stint in Sydney managing The Sir William Wallace Hotel in Balmain, she then made the move back to her home town in Albury where she helped to start up “The Carevan Foundation” a charity organisation where she was employed as CEO for four years. Jodies role at Armada encompasses the optimisation of all operations within each of the NSW venues including wages monitoring & reduction, compliance in all areas, profit margins, staffing & mentoring staff at all levels within the venues.

Kirby Heyme

Kirby Heyme

Financial Controller

After five years with KPMG as a senior accountant in the SME division, Kirby spent two years in London with a global information security company as their revenue manager. In her role with Armada, Kirby oversees all weekly, monthly and quarterly financial reporting, and specialises in budgeting and cash flow management.

Carmel Box

Account Assistant

Carmel joined our team in August 2012 after twelve (12) years working in private practice as an Accountant. She also has a wealth of knowledgei the hospitality industry after working for 15 years in Administration at one of the areas biggest Clubs. Carmel now handles all aspects of bookkeeping for both Victorian and NSW venues.

Ann Sutcliffe

Account Assistant

Ann has been a bookkeeper for over 15 years, and once ran her own business with a client base of 34 companies. Ann's responsibilities with Armada include all aspects of bookkeeping across the full complement of the group's venues.

Julie Harvey

Julie Harvey

Creative Services Manager

Julie has worked in the hospitality industry, both in Australia and overseas, for 19 years and has held a number of management positions. Her role as Armada's Creative Services Manager sees her handle a wide range of duties including advertising and print management, graphic design, event promotion, website and social media management and more.

Chanon Ramos

Chanon Ramos

Human Resources Manager

With 15 years experience in all aspects of the hospitality industry, Chanon has moved into our Human Resources role at Armada. Chanon is focussing heavily on developing an overall, group-wide rolling training program with formal processes and guidelines that will set a standard of excellence across all levels of our venues that is the accepted norm.

Cheryl Hardie

Payroll & Human Resources Officer

After a 12-year career on the frontline of hospitality, Cheryl underwent the necessary training to switch to a career in HR. Cheryl is responsible for the creation of all employee contracts, codes of conduct and the implementation of Armadas overall HR Strategy. She also handles all requirements for payroll and employee benefits including superannuation, payroll tax and Workcover.


Emma Hallinan

Trainee Office Assistant

Emma is our most recent recruit, joining us in August this year. After successfully completing her VCE in 2013, Emma was also successful with her application for our Office Traineeship. We look forward to helping her grow into a fully trained business professional.