Factors that ensure success

  • Industry knowledge and expertise
  • Smart acquisitions with visible upside and growth opportunities
  • Aggressive strategic planning
  • Relentless, high standard marketing activity
  • Strict operational guidelines (corporate governance)
    • Marketing
      • Annual strategic plan
      • Full activity briefs and activity reviews
      • Professional campaign creation
    • Operations
      • Strict venue SOPs
      • Set management structures and task matrixes
      • Stringent stock controls
      • Tight rostering conditions
      • Heavy focus on staff training and development
    • Administration
      • Up-to-date and accurate reporting
      • Daily analysis of all venue takings
      • Weekly revenue and expense reporting
      • Clear targets set and measured
      • Monthly KPI analysis and financial benchmarking
  • Appropriate staffing structures at venue level as well as top line management
  • Absolute best use of available resources
  • Above all, attention to detail on every level of the businesss